demand-generation

img_demand_genAlign Sales and Marketing for Maximum Results

Gone are the days when a sales representative could simply pick up the phone to reach their customer. With the dominance of search engines, social media and various online platforms, a prospect has access to all of the necessary decision information at the click of a mouse.

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Since the vast majority of buyers have already made their purchase decision before ever actually speaking to an individual, it is imperative that you use marketing initiatives to build awareness of your company and products and to always be where your customer is when they’re ready to buy.

 

In the past, sales and marketing have typically functioned as siloed operations. Demand generation aligns these teams by implementing a series of marketing touch-points and interactions, which are then integrated with a structured sales follow-up process. BlueG will work with you to create and execute an effective demand generation plan that will drive the customer to contact you.